DESIGNING FOR CIRCULARITY

The way we design has been different since day one, choosing timelessness over passing trends, longevity and quality over throwaway fashion. Every piece that we create is designed in our London atelier by a team of in-house experts.  

We are exploring how to design all our products for circularity. This means that when they reach the end of their life, they can be passed on to new owners, repaired with ease or recycled into something new. These principles are based on the Ellen MacArthur Foundation’s vision for a circular economy for fashion.  

So far, our focus has been on educating our product teams on these principles and how we might use them in future collections. We are now working on ways to implement more circular initiatives with key products to take as many learnings as possible before applying them to our wider collection.