CHEONGDAM, SEOUL

cheongdam store front

Located on a boulevard just south of Seoul’s Han River, our store provides a moment of calm amid the metropolitan bustle of Cheongdam-dong.

The original exterior has been stripped back to reveal a clean design. A simple pitched roof remains intact, alluding to an archetypal ‘house’ shape.

Framed in striking black metal, rectangular windows with deep sills punctuate the minimalist exterior. Grey basalt clads the clean-lined façade – a magmatic rock quarried in Hainan, China.  

Cheongdam store staircase
Placeholder for: Cheongdam store staircase

Inside, there is a focus on the understated. Gentle curves and sharp lines are mirrored in ceilings, around corners and on the staircase. Natural materials, sleek fixtures and airy, pure white spaces complete the tranquil interior.

Cheongdam store interior ceiling
Placeholder for: Cheongdam store interior ceiling

Visit the store at: 

418, Apgujeong-ro 
Gangnam-Gu 
06015  
Seoul, South Korea 

Find your nearest store using our store locator